Introduction
In a world where stories shape perceptions and values, there is a pressing need for narratives that reflect the richness, depth, and diversity of the Muslim experience.
Ertifa was born from this realisation— a Muslim media network devoted to elevating stories that are often underrepresented in mainstream media.
Ertifa was born from this realisation— a Muslim media network devoted to elevating stories that are often underrepresented in mainstream media.
The name Ertifa إرتفاع is an Arabic word which means “to elevate” or “to raise,” it perfectly encapsulates our mission: to uplift narratives that inspire, inform, and connect people across the globe.
Our Origin
Ertifa was founded by Raza Malik, a passionate Creative Director and Filmmaker with over 20 years of experience crafting stories across 20 countries. His deep connection to the world of Da'wah and Islamic scholars, combined with his talent for creating powerful narratives, laid the foundation for Ertifa.
Raza’s vision for Ertifa is simple: to elevate Muslim stories and bring them to a global audience. With a background as Head of Production, Creative Director, and University Lecturer, he understands the impact of storytelling and the need for authentic representation.
Ertifa is a collective of dedicated Muslim filmmakers, journalists, creatives, and storytellers who recognise the power of media in shaping societal views and cultural understanding. From the start, our goal has been clear – to create a platform that not only produces high-quality films but also serves as a beacon of truth, authenticity, and empowerment for Muslim communities worldwide.
At its core, Ertifa is about connecting, inspiring, and empowering through authentic storytelling.
Our Vision
At Ertifa, our vision is to become the leading voice in Muslim Media, where every story we tell contributes to a more just, understanding, and connected world. We strive to create content that resonates not only with Muslims but also with a global audience, breaking down barriers and fostering understanding.
Our Mission
Our mission is to produce films, documentaries and digital content that elevate the Muslim narrative. We are committed to:
Authentic Representation: We tell stories that reflect the true diversity and richness of Muslim cultures and experiences, moving beyond stereotypes to showcase the nuances of our global community.Empowerment through Storytelling: We believe in the power of stories to inspire change. Our content is designed to empower individuals and communities by highlighting stories of faith, resilience, innovation, and compassion.
Creating Connections: We aim to build bridges between cultures and communities, fostering a deeper understanding of the Muslim world in all its complexity.
Our Values
Integrity: We are committed to producing content that is truthful, respectful, and ethically sound.
Excellence: We strive for the highest standards in all aspects of our work, from storytelling and production to distribution and engagement.
Innovation: We embrace new technologies and storytelling techniques to engage our audience in meaningful and impactful ways.
Our Offerings
Ertifa specializes in producing:
Documentaries: Deep dives into stories that matter, from social justice issues and historical events to personal narratives that inspire and provoke thought.
Brand Films: Collaborations with brands and organisations that align with our values, creating films that elevate their message while maintaining authenticity and cultural relevance.
Digital Content: Short films, web series, and social media content that reach audiences where they are, spreading the message of Islam across platforms.
For more information and enquires, get in touch:
Thank you!