Ertifa was founded by Raza Malik, a passionate Creative Director and Filmmaker with over 20 years of experience telling stories across continents. His deep connection to Da’wah and Islamic scholars, combined with his talent for powerful storytelling, laid the foundation for Ertifa.

Raza’s vision is simple: to elevate Muslim stories and share them with the world. With experience as a Head of Production, Creative Director, and University Lecturer, he understands the power of storytelling and the need for authentic representation.

Ertifa is a collective of dedicated Muslim Creatives who recognise how media shapes perceptions and culture. Our mission is clear, to produce high-quality films and content that serve as a beacon of truth, authenticity, and empowerment for Muslim communities worldwide.